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| The emotion and knowledge factors needed for people to protest, boycott, demonstrate, and create meaningful change |
| Again drawing from my public opinion survey of New York City residents (2002), it is apparent that certain "hot buttons" trigger people to protest more than other factors. (The results of my NYC study have been replicated in other research I have conducted and analyzed in both Canada and the US). The results at left show that a perceived lack of fairness, followed by an issue having a strong personal impact, are powerful triggers to getting people outraged enough to protest an organizational action. The results are the same regardless of gender. The question, of course, is what is "fair"? One common construct is that fairness means just that-treating everyone equally without special preference and without prejudice. |
| Copyright: Dr. Eli Sopow for more information please contact orgdoc@telus.net |
From our Human Research & Development Laboratory