From our Human Research & Development Laboratory
Short circuiting the negative energy surge related to change
It is possible to short-circuit the brain's natural
propensity to protect us from danger and threats to
our well being, including a backlash against
organizational change.

The key to doing that is to re-wire the brain's memory
circuits where information about what "change"
means is stored (what we know). Neuroscientists call
the brain's ability to re-wire how neurons are
connected "neuroplasticity." It means that through
time, experience, and new knowledge our brain can
adopt a new way to associate what we know to what
we feel, consequently affecting what we think.

In an organizational change process the
communication of information that empowers people
and that provides plenty of ongoing information that
leaves them feeling knowledgeable and aware,
significantly decreases the fear response.

Our research shows that the greater workplace
engagement, the more employees feel safe,
protected, and supported. What they know and
remember about change is that they can trust the
information they're receiving, promises are kept, and
the deep organizational culture is valued.

We will feel good about a sudden event or a change
when what we already know about similar actions is
positive. And that then translates into what we think
about doing being productive and positive, such as
being part of the process.    
COPYIGHT: Dr. Eli Sopow, 2008